Social Headlines: short-form video that commands attention

Meet our new impactful, scroll-stopping new video product 

Looking for a campaign to make headlines across social feeds?

Look no further. Mail Metro Media has launched Social Headlines, a new short-form video offering, extending its headline-grabbing power to brand messages.

Created to command the attention, Social Headlines is a bold new social video format which transforms key campaign messaging into scroll-stopping content, delivered in the iconic and instantly recognisable Daily Mail headline style across TikTok, Facebook, Instagram, and YouTube Shorts.

Designed to spark attention and drive recognition, each 8–12 second video is built from animated stills, overlaid with Daily Mail’s distinctive Headline format to directly connect with audiences in the feeds they scroll every day.

Each post includes a 280-word caption, where brand messaging can be brought vividly to life.

Available as an exclusive social format or as an omnichannel enhancement to a MailOnline native article to extend the reach of campaign messages, SocialHeadlines combines the power of our iconic editorial style with high-impact social distribution.

Nicole Pottier, Global Advertising Product Director, comments, “Social Headlines has been designed to ensure campaign messages stand out in the scroll, using a high-impact, unmistakable visual style. Our audiences return to our channels throughout the day for trusted reporting, authoritative recommendations, and entertaining content. Social Headlines gives brands a powerful new way to tap into that relationship — delivering a bold, attention-grabbing format that commands attention in social feeds.”

To learn more about Social Headlines, click here.