Video

We’ve got BIG ambitions for video. In fact, we want to become the world’s most popular video publisher! Following a slew of senior hires, innovative strategies, and significant investment, we’re on our way to making this dream a reality.

For advertisers, this translates into cutting-edge video products, such as EDITS, and unprecedented access to our global production team and authoritative editorial talent, through Daily Mail’s Global Video Studio.

Key stats

375m monthly UK views
Over 1bn global monthly views
Over 900 videos posted on-site daily (85% of our articles have a relevant video embedded)
#1 publisher on TikTok globally (24m+ across all channels)
#1 publisher on Snapchat globally (15m+)

Why video?

2.1x

Newsbrand readers are 2.1x more likely to consider purchasing an item after watching a video ad on-site

Adding Mail Metro Media video to your plan provides +17% incremental reach vs YouTube

+17%

+42%

Video ads on news sites have a +42% higher dwell time on average

Meet the team

Ben Nachman

Video Growth Lead

Nicole Pottier

Global Advertising Product Director

Amber Moore

Group Strategic Partnerships Director

Supercharge your campaigns with video

EDITS

EDITS is our bespoke-to-client video offering that has been specially designed to engage the 24 million consumers of MailOnline’s content across all platforms, as well as huge social media reach.

Advertisers can simply choose from five key video treatments that can be tailored to a wide range of category verticals, specify their preferred outcome (views or clicks) and define their target audience. Our award-winning ID solution, dmg::ID, will then be used to influence strategic audience targeting across all our platforms, including META and TikTok.

Daily Mail Global Video Studio

Unveiled in June 2024, this visionary new video offering includes a slate of premium content and original video franchises to be rolled out on YouTube and other major video platforms. Over the next year, content ranging from 15 to 30 minutes will reflect Daily Mail’s award-winning editorial coverage of entertainment, news, sports, true crime and royals.

On this page

Video news

5th June, 2025

Video, Social, Announcements

Video product premiere: Must Watch

MailOnline launches new star performer to showcase entertainment content - Must Watch

5th June, 2025

Video, Social, Announcements

Social Headlines: short-form video that commands attention

Mail Metro Media has launched Social Headlines, a new short-form video offering, extending its headline-grabbing power to brand messages.

28th May, 2025

Campaigns, Social, Video, Announcements

ASDA & George team up with Mail Metro Media to launch parenting-first Daily Mail TikTok channel ‘Family Matters’

A fresh new Daily Mail TikTok channel brought to life by ASDA & George and Mail Metro Media, designed to support, entertain, and celebrate modern parenting across the UK.

8th May, 2025

Awards, Data, Video, Podcasts, Shopping and Commerce, Announcements

On the Subject of... Reward and Recognition

In a climate where agility, innovation, and a willingness to test, learn (and occasionally fail) are essential, we've built real momentum by staying focused on what truly matters...

2nd May, 2025

Campaigns, Video, Announcements

Sneak Peek: Our 2025 partnership with ASDA kicks off

We’re on a mission to make ASDA and George part of the family using the full breadth of our portfolio and platforms.

23rd April, 2025

Announcements, Social, Video

Daily Mail hits one billion monthly views on Instagram

It has also reached another major milestone, soaring past a whopping five million followers across all Instagram accounts.

1st April, 2025

60 seconds with..., Video

60 Seconds with Metro's Commercial Video Lead, Chris Buswell

With big plans for Metro's video output, Chris has been busy setting up a crack team of video pros. We caught up with him to find out how it's going...

8th March, 2025

Video, Social, Announcements

From Daily Mail’s Global Video Studio: Train with Me

The series takes you inside the world of professional athletes, revealing what it’s like to train like a pro for 24 hours.

12th February, 2025

Video, Social

Mail’s historic Super Bowl three-peat

The Mail’s unbeatable sports journalism has hit new heights with its coverage of Super Bowl LIX.

4th February, 2025

Social, Digital, Video, Announcements

New Scientist smashes past ONE MILLION Instagram followers

The world’s most popular weekly science and technology magazine has now amassed more than one million followers on Instagram.

Video

Key stats

Why video?

Meet the team

Supercharge your campaigns with video

EDITS

Daily Mail Global Video Studio

Brands

Advertise

Follow Us

dmg media limited, Northcliffe House, 2 Derry Street, London W8 5TT.

Registered in England and Wales. No 5765286

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