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Advertising Formats

Explore the full range of advertising opportunities across all of our platforms. Be it print, desktop or mobile, you can find information on everything from standard shapes to impactful, innovative formats below.

Mail Metro Media follows the Better Ads Standards

All formats

Desktop
6 Second Video Tile
Advertorial Promo
Advertorial Puff
Animated Skins
Apple News Display Ads
Billboard
Chatbot
Cinematic Pushdown
Double MPU
Leaderboard
Logo Morph
Moodskin
MPU
Overlay/Expandable
Pushdown (mouseover)
Responsive Hub
Responsive Scrolling Skins
Responsive Sliding Skin
Skyscraper
Solus Email
Swell Billboard & Responsive Skins
Vertical Video
Video Inread
Video Pre-Roll (Feature)
Video Pre-Roll (Standard)
Video Wallpaper
Video Wallpaper - Expandable
Wide Skyscraper
Tablet
6 Second Video Tile
Advertorial Promo
Advertorial Puff
Apple News Display Ads
Billboard
Double MPU
Leaderboard
Logo Morph
Mail+ Interstitials
Metro Interstitials
Mobile Logo Morph (Metro)
MPU
Overlay/Expandable
PageSkin
Responsive Hub
Solus Email
Vertical Video
Video Inread
Video Pre-Roll (Feature)
Video Pre-Roll (Standard)
Mobile
App Splash
Apple News Display Ads
Apple News Sponsored Article (Native Puff)
Edge2Edge
Inline
Interstitial (in-app)
Large Banner (Apple News)
Mail+ Interstitials
Metro Interstitials
Miniscroller
Mobile Interscroller
Mobile Logo Morph (Metro)
MPU
Must Watch - Vertical Video
Push Notification
Responsive Hub
Social Headlines - Vertical Video
Solus Email
Sponsored Feed
Sticky Banner
Sticky Banner - Double Height
Sticky Banner - Expandable
Sticky Banner - Reveal
Vertical Video
Video Pre-Roll (Feature)
Video Pre-Roll (Standard)
Newspaper
10x14
10x7
10x7 Middle of Page
20x3
24x4
25x4
34x3
34x4 Bookends
4-Corners
4/8 page sponsored pull-out
5x7
5x7
Advertorials
Battenberg
Bookends (3 columns)
Bookends (4 columns)
Chequerboard
Coffee Break Sponsorship
Corner
Cover Wrap
Cover Wrap - Die Cut
Cross
DPS
DPS Low Banner
DPS Mid Banner
DPS Top Banner
Editorial Extended Flash
Extended Front Page Flash
Extended Front Page Flash 1
Fireplace
Fireplace 25x8
Front Page Earpiece
Front Page Sponsored Feature
Front Page Strip
Full Page
Full Page
Full Page DPS
Half Page
Half Page DPS
Half Page Horizontal
Half Tower
Inside Front Cover DPS
Instant Ad 17x7
Instant Ad 24x4
Integrated Fireplace
Integrated Half Page
Integrated Half Page DPS
Integrated U Shape
L Shape
L Shape DPS
L-Shape
N Shape
Native Article
OBC
Outside Back Cover
Page 2 Editorial Sponsored Feature
Page 2 Trends Special
Reversed L Shape
Reversed L Shape DPS
Sandwich
Sponsored Feature
Sport back page BPS 8x7
Sport Sponsorship
Staircase
Step Down
Steps
T-Shape
Tetris
Top Bottom Strips
Tower
Travelmail: Cover Wrap
Travelmail: Double Page Spread
Travelmail: Front Page Strip
Travelmail: Full Page
U Shape
W-Shape
Weather Sponsorship
Z Shape
Z-Shape
Classified
10 x 2
10 x 4
15 x 3
15 x 4
17 x 3
17 x 3
17 x 4
18 x 4
2 x 2
20 x 3
3 x 2
5 x 2
5 x 3
6 x 2
7 x 1
7 x 3
8 x 2
8 x 4
9 x 16
9 x 8
Full Page Classified
Half Page Vertical
Magazine
10 x 7
2 Panel Horizontal
2 Panel Vertical
3 Panel Horizontal
4 Panel Horizontal
6 / 8 Page Gatefold
Advertorials
Advertorials
Branded Content
Die Cut Gate Fold
Double Page Spread
DPS
Envelope Cover Wrap
Full Page
Full Page
Full Page
Half Double Page Spread
Half Page DPS
Half Page Horizontal
Half Page Horizontal
Half Page Vertical
Inside Front Page
OBC
Single Panel
TV Horizontal Strip
TV Strip Size 1
TV Strip Size 2
Insert
Bound-in
Fold-out Wallchart / Poster
Loose Inserts
Loose Inserts
Supplement
Tip-on

Social Headlines – Vertical Video

Daily Mail
DailyMail.com
Mobile
View Preview
Download Template
Digital_social-videp_digital-mobile-soicla video
Digital_rev13_digital-mobile-push-notification

Specifications

Size

  • 1080 x 1920px (Vertical, 9:16 aspect ratio)

    Video Specs

  • Length: 12 seconds max

  • File size: 100MB max

  • File Format: MP4

  • Settings: H.264 compression, square pixels, fixed frame rate, progressive scan
Audio: Stereo AAC compression at over 128 kbps

    • Other Requirements

  • Headline card length max 4 lines of text

  • Background images to be used: 4 max (video instead is optional but must be supplied)

  • Logo: any size but high resolution, jpg/png/eps

  • Brand URL: will be displayed next to your logo, domain name url only

  • Caption text length: 2200 characters including hashtags

  • Hashtags: 4 max

  • Link to editorial article: Optional and location will vary depending on social platform

Additional Info

  • MMM Creative team will implement the headline card, audio, and animate images as required.
  • Licensed music is not permitted. Use original or royalty-free music only.
  • Keep approximately 14% of the top, 35% of the bottom, and 6% on each side clear of text, logos, or essential elements to avoid cropping or overlap with UI components.
  • All content is subject to editorial approval.

Brands

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dmg media limited, Northcliffe House, 2 Derry Street, London W8 5TT.

Registered in England and Wales. No 5765286

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